Advanced SEO Course

Master modern SEO strategies and drive organic traffic to your website with our comprehensive SEO training program.

Duration: 2 Months Students: 150+ Rating: 4.8 (65 Reviews)

Course Overview

Our Advanced SEO Course is designed to provide you with comprehensive knowledge and practical skills in search engine optimization. From understanding the basics to implementing advanced strategies, you'll learn everything needed to improve website visibility and drive organic traffic.

Course Outline

  • What is SEO?
  • Importance of SEO for online business success
  • How search engines work (Google, Bing, etc.)
  • Types of SEO: White Hat, Black Hat, Grey Hat

  • Understanding search engine guidelines
  • SEO vs. Search Engine Marketing (SEM)
  • Crawling, indexing, and ranking
  • Common SEO myths debunked

  • Overview of Google's ranking algorithm
  • Ranking factors breakdown (Google, Bing, Yahoo)
  • Understanding algorithm updates (Panda, Penguin, Hummingbird, BERT)

  • Keyword research and analysis
  • Competitor keyword gap analysis
  • Meta titles, descriptions, and header tags optimization
  • SEO-friendly URL structure
  • Image SEO and alt tags
  • Internal linking structure
  • Schema markup and rich snippets

  • Link building strategies
  • Understanding backlinks and link quality
  • Guest blogging and influencer outreach
  • Social signals and SEO
  • Online reputation management
  • Disavow toxic backlinks

  • Website SEO audit checklist
  • Technical SEO: Site speed, mobile-friendliness, SSL, canonicalization
  • Fixing broken links, redirects, and crawl errors
  • Tools for SEO audits: Google Search Console, Screaming Frog, Ahrefs, SEMrush

  • Content marketing and SEO
  • Blogging for SEO success
  • Creating evergreen content
  • Optimizing content for featured snippets
  • Content silos and topical authority

  • Leveraging Web 2.0 platforms for SEO
  • User-generated content and community SEO
  • The role of reviews and local citations
  • Niche forums, Q&A sites, and social bookmarking
  • The "small things" that boost rankings

  • Setting up Google Analytics and Google Search Console
  • SEO KPIs and metrics
  • Monthly SEO reporting format
  • Data-driven SEO improvements

  • Voice search optimization
  • AI and SEO (ChatGPT, Bard, Gemini)
  • Core Web Vitals & UX Signals
  • Preparing for SEO in the AI-driven future

Student Reviews

Student
Sarah Khan
Digital Marketer, Islamabad

This course transformed my understanding of SEO. The practical projects and real-world examples made it easy to implement what I learned.

Student
Usman Ali
Business Owner, Lahore

As a business owner, I needed to understand SEO better. This course provided practical knowledge that I could immediately apply to my website.

SEO Course FAQs

Our SEO course covers everything from basic concepts to advanced strategies, including on-page and off-page SEO, technical SEO, content optimization, link building, analytics, and the latest SEO trends. The complete syllabus is detailed in the course outline above.

You'll learn comprehensive SEO skills including keyword research, on-page optimization, technical SEO, link building, content strategy, analytics, and how to stay updated with the latest SEO trends and algorithm changes.

The five most important SEO concepts are: 1) Keyword Research and Optimization, 2) On-Page SEO (meta tags, content, structure), 3) Technical SEO (site speed, mobile-friendliness), 4) Link Building and Off-Page SEO, and 5) Content Strategy and User Experience.

Our course is structured in a step-by-step manner, starting with the basics and progressing to advanced topics. We begin with understanding search engines, then move to on-page optimization, technical SEO, link building, and finally advanced strategies and analytics.

While it's possible to learn SEO basics on your own, our structured course provides comprehensive training, practical experience, and expert guidance that would take much longer to acquire through self-study. We also provide access to premium tools and real-world projects.

We teach various legitimate backlink building strategies including guest posting, content marketing, broken link building, digital PR, and social media promotion. Our course emphasizes white-hat techniques that comply with search engine guidelines.

While basic SEO doesn't require coding knowledge, understanding HTML and basic technical concepts is beneficial. Our course covers the necessary technical aspects without requiring extensive coding knowledge.

A backlink is a link from another website to your website. They are important for SEO as they signal to search engines that your content is valuable and trustworthy. We teach you how to build quality backlinks that improve your site's authority.

Basic SEO knowledge includes understanding how search engines work, keyword research, on-page optimization (meta tags, content, structure), and basic technical SEO concepts. Our course starts with these fundamentals before moving to advanced topics.

Still Have Questions?

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Course Fee

PKR 50,000

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Course Features

  • Physical Classes
  • One-on-One Mentorship
  • Practical Workshops
  • Premium SEO Tools Access
  • Certificate of Completion
  • Lifetime Support
  • Comprehensive Study Material

Instructor

Instructor
Shabbir Essa

Mentor

Inspiring others with 10+ years of freelancing and global client expertise, Sir Shabbir is a mentor, trainer, and SEO coach.

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